ELARVIQ internal showcase
AI Systems & AutomationAI & Business Automation for Lead Qualification and Follow-Up
An internal ELARVIQ production workflow that turns structured website enquiries into scored, review-ready leads.
Explore the serviceCase study
Project overview
This internal ELARVIQ production workflow demonstrates how a website enquiry can move from structured capture to AI-assisted analysis, scoring, CRM storage and a prepared follow-up—without removing human judgment from the process.
This is an ELARVIQ internal production workflow and production-style showcase—not a client project or invented client result.
- Showcase status
- Internal production workflow
- Project type
- AI lead automation workflow
- ELARVIQ role
- AI solution design and workflow implementation
- Context
- Internal ELARVIQ operations · Production workflow
Challenge
Website enquiries arrive with different levels of detail. Reviewing, prioritising and preparing a useful follow-up manually takes time and can leave important context spread across several tools.
Solution
A webhook-driven n8n workflow validates the enquiry, sends the structured context for AI analysis, calculates a lead score, updates Airtable and prepares a Gmail draft. A person reviews every draft before any follow-up is sent.
System map
Connected workflow
Website enquiry → n8n → AI analysis → Lead scoring → Airtable CRM → Gmail Draft → Human Review
- 01Website enquiry
- 02n8n Workflow
- 03AI Analysis
- 04Lead Scoring
- 05Airtable CRM
- 06Gmail Draft
- 07Human Review
Technology layer
Tools used
- n8n
- OpenAI
- Airtable
- Gmail
- APIs
- Webhooks
Operational value
What it improves
- Reduce repetitive lead triage while keeping human control.
- Keep project context and lead priority in one structured CRM record.
- Prepare a relevant follow-up draft without sending it automatically.
The internal workflow gives ELARVIQ a consistent, review-ready lead record and a prepared next action while preserving a deliberate human approval step.